August 30th, 2012 by Peter Turner
During a very long highway drive to northern Maine, I remembered something a philosophy professor said to me when I was in school: “Most philosophical problems are caused not by having the wrong set of assumptions,” she said, “but by having assumptions you’re not aware of.” Later on this week, I’m meeting with some friends to lay the groundwork for a new publishing model I’ve been kicking around for a while now. That got me thinking about my own assumptions. Here are a few of the most essential. Some may see obvious or too abstract, but they do lead in a direction.
- As the volume of content that is available increases, both delivering and determining content of quality will become increasingly difficult and valuable. Delivering, here, does not mean only producing but having the content discovered, used, engaged in some way. Quality includes relevance and context.
- For content creators–more than ever before–there is the diminishing likelihood of being sufficiently compensated to produce content of quality. Compensation means being viewed, read, commented on, paid, and so forth.
- For content consumers, the challenge is in determining what content is worth consuming. Worth may mean being worth the time to read or view, respond to, and/or pay for.
- Creating and consuming are roles in an asymmetrical relationship. If the consumer does not have the means of determining quality to rationalize the possible use or purchase, the creator of the content cannot rationalize the effort to create it in the first place.
- If one can solve the problem for the consumer—the ability to determine quality—one creates an opportunity for the creator as well.
Agree? Disagree? Please do share your thoughts and calls for clarification.
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